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Business Info

Business Name

Trophy Wire

What is the exact name you would like in your logo?

Trophy Wire or TrophyWire

Target Audience

What is your industry?

Fishing & Hunting video website/blog

Describe the target audience for your logo

About Us:
TrophyWire is a new, start-up video website/blog focused on the fishing and hunting markets. TrophyWire will provide its own video footage along with allowing site users to post and share their own outdoor videos. The goal is to provide a clean website targeted specifically to outdoors sportsmen.

Target Audience:
- Sportsmen & Outdoorsmen (fish, hunt, dive)
- Primarily Men (but not offensive to women)
- 18-45 years old
- Well Educated
- Brand conscious
- Internet savvy
- Globally aware

What are the top 3 things you would like to communicate through your logo?

1. A universal logo that represents our website/brand on a global scale. The logo will be used on our website; stickers; marketing material; etc.

2. Logo should convey a contemporary look but conservative/timeless at the same time. Not overly modern or techie

3. Appealing to outdoorsmen, but it should not feature images of any particular fish or animal

4. Logo should be visually appealing and easily memorable (its not just a logoits our brand)

Style and Concept

What logo styles do you like (text only, image only, text and image, etc.)?

Symmetrical, Clean, Unique, Memorable, Fresh

Text w/ Image

What colors do you want to see in your logo?

Open to Creative; Should look good in Black & White to start; Color should be last step in the process

What colors do you NOT want to see in your logo?

Open to Creative

Where will your logo be used (print, website, etc.)?

website; stickers; marketing material; etc.

Do you have other info or links you want to share?

Images / Logos We Like:
http://www.brandinsightblog.com/wp-conte...

http://sphotos.ak.fbcdn.net/hphotos-ak-s...

Must Haves:
1. The words trophy and wire (feel free to combine/arrange as you see fit)
2. Variations with & without .com in the design
3. Logo should have some graphic/icon element other than just the words trophy wire
4. Must be vector based

Dont Want to See:
1. Please DO NOT use a particular species of fish or animal to represent the brand.
2. Cluttered or complicated designs or illustrations
3. ClipArt images; must be original designs
4. More then 3 colors; please limit to 1-3 colors (including black)

Materials

Contract
Files

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