LET ME TELL YOU ABOUT US:
A well established exhibition company needs a new logo to bring it up to date. The existing logo is now very dated and needs a fashionable redesign or update.
Having had the same logo for so long, they have become pretty attached to it and would be happy to have their existing logo updated - BUT they are very happy to look at a complete redesign of the logo.
This company specializes in the design and development of small, medium and large custom build exhibition stands. Right from scratch, they will design your stand from the ground up - to give you something that will attract attention and make you really STAND out at an exhibition.
Over the years they have won many design awards for incredible exhibition stand design, and now their company is 16 years old and they want to look super professional and capable.
HERE IS WHAT WE NEED:
So they need a logo that can be used in black and white and colour. A logo that will immediately identify them from the crowd and make them stand out from their competition.
The logo is used on building signage, branded vehicles, stationery and website.
So it needs to e versatile and easily scaleable, able to be used very small or very big - must be easily legible.
DIVISIONS - The company is called 3D Design - but they have a few divisions which the same logo will be used, and extra text added to define these divisions
> Exhibition Stands
> Furniture Hire
> Electrical Hire
> Portable Stands
> Vehicle Branding
LOGO ITSELF - The actual logo must have 3D Design text or visual representation - its up to you - but bear in mind that they want something that can be easily reproduced and that looks very dynamic and instantly identifiable.
Avoid doing a heavy 3D treatment. Rather go for something clean and classic that will stay contemporary for many years.
COLOURS - The colours they are leaning towards are more contemporary colours - earth tones with energy and avoid using primary colours. They are pretty open to colours actually - but bear in mind the logo will appear ON BACKGROUND colours such as white, black, cream, grey
The current logo is in a round shape with text going around it - we don't really need the text around it - or the round shape
OUR TARGET AUDIENCE IS:
Companies - of all sizes - from big corporates needing a massive stand to small companies needing a simple stand.
WE LIKE THESE EXAMPLES:
No other examples we can give as reference right now.
WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:
Logo must be able to work in a single colour (spot or black) and full colour.
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