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Business Info

Business Name

Propeller Media Ltd

What is the exact name you would like in your logo?

Propeller Media

Target Audience

What is your industry?

Film/Advertising industry.

Describe the target audience for your logo

Advertising agencies, TV/Promo Producers, Film companies and Non-profit organizations; potential clients, and our viewers. Our company will be focusing on fiction, adverts and documentaries and moving away from corporate work. We must appeal to prospective clients from all over the world as we work internationally.

What are the top 3 things you would like to communicate through your logo?

1) Creative and thought provoking filmmaking.
2) Entertainment and serious documentaries/videos.
3) Cross-media, innovative, modern, absorbing new ideas and seeking new collaborations with artists from different fields.

Style and Concept

What logo styles do you like (text only, image only, text and image, etc.)?

Stylized text. The Propeller image should be present in the logo but in a creative way, not necessarily be too obvious - it brings dynamism and a positive feel to the brand. The logo should be thoughtful and styled, but clean and with simplicity to it. We're open to the possibility of image(s) incorporated into the logo but it's not a requirement or a goal.
*Important: No film clichs please - no filmstrips or sprockets or film related equipment in the logo.

What colors do you want to see in your logo?

We're open to a color palette, but it should be subtle. We suggest grey, light blues, metallic, and whites but please feel free to try bold combinations and add completely different colors.

What colors do you NOT want to see in your logo?

Open to color schemes.

Where will your logo be used (print, website, etc.)?

The logo will appear on our website, business cards, opening film titles & ending credits, various other identity pieces.

Do you have other info or links you want to share?

Hello Designers! Thank you in advance for your contribution.

We are a film production company based in London, England, with a passion for storytelling. We have made creative video content for a diverse range of clients from the NHS (UK public healthcare) to Doha Tribeca Film Festival (a middle Eastern film festival), international broadcasters such as CNN, BBC to internet-based content for PokerStars.com.

Our logo should have a presence and thoughtfulness so that it tells the story of our approach to filmmaking: classic, creative, curated, stories that engage, a style and craft with an iconic and timeless quality. We'd love to see something that has style and thought but is clean. The logo should not be trendy or cliched, but should have a long shelf-life. Dont forget we are a young and modern video production company, in tune with current technologies and ideas.
The logo should work or be adapted on a letter head as well as in the opening credits for a film.

Here's a few links to give you an idea of our work:

- Short films for the NHS (2010):
http://www.propellermedia.co.uk/NHS.html
(click on titles to play trailers individually)

- The Haggler trailers (2010):
http://www.dohafilminstitute.com/filmtal...
(click on play)

- The Haggler trailer (2009)
http://www.propellermedia.co.uk/HAGGLER....

- Zoetrope (2009) - mix of video and animation
http://www.propellermedia.co.uk/ZOETROPE...

Thanks you everyone, and good luck!

The Propeller Team

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