• Award$250
  • Entries75
  • Creatives35



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Creative Brief

Who are you?

We are a New Product innovation firm that is more than a concept shop and more than a strategy firm, but a unique combination of creativity grounded in strategic positioning and consumer insight. We dont just deliver flashy ideas, we deliver exceptional concepts that are grounded in positioning strategy and built from consumer truths.

And we move with speed because we know that timing is critical.

We have 40+ years combined experience, primarily in the CPG industry with Fortune 500 companies and highly recognizable brands

We'll maximize success for our clients by:

developing ownable positioning strategies
uncovering meaningful consumer insights, and
creating exciting, compelling product solution(s)

all within competitive go-to-market costs and timing

What do you need?

We primarily need a logo/visual identity (e.g. colors).

We would like a logo that is both approachable and elegant, without being too corporate (but not too cutesy)!

Right now we are debating whether and how to use our last names (in what order, with/without ampersand):

Halpern|Delayo or Delayo|Halpern. If you think it works better one way or another, we'd like that perspective (let us know which you think looks better and/or sounds better).

Under the name, we'd like the line "Innovation Partners".

We'll also be exploring the option of adding on letterhead and business cards if we like your logo and will compensate accordingly.

Who Is Your Audience?

Target audience is primarily consumer packaged goods companies (e.g. food companies).


We Like These Examples

Of the competitors, my favorite is Ideas to Go. you can also look at InnovationPoint, Innosight, Deacon Lloyd, brain bank, hype innovation (not their logo, but the image of the orange inside the apple). I'm not in love with any of them, but they're ok.

We Absolutely Must Have

logo with lock-up of Innovation Partners (or your better suggestion)



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