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LET ME TELL YOU ABOUT US:

We are a children's wellness brand creating an illustrated book series, DVD series (a la Sesame street), interactive website, and apparel line to teach children about nutrition and sustainability.

The centerpiece of our brand is a group of super powered vegetables called the "Super Sprowtz" and they live in a rooftop greenhouse in New York City.

HERE IS WHAT WE NEED:

A logo that will go on all marketing materials, DVDs, website, books, apparel, letterhead and business cards etc. etc. We need a whimsical and fun logo that appeals to parents and children.

We want to be able to compare several different design ideas (see ideas below), once we choose a design, we need several different iteration for different uses--eg. all text on a crest, with characters, etc.

Ideas:

We love the idea of a crest a la Superman, we also think it might be interesting to play with the idea of urban gardening and plants growing with maybe the characters incorporated? Again, we are open to all ideas, but please be sure to see attached illustrations and links to logos we like to get a sense of where we'd like it to go. Sesame Street is another good example.

OUR TARGET AUDIENCE IS:

Parents and children infant to 8 years old.

WE LIKE THESE DESIGNS:

Super Man (It's a classic crest, very simple, but powerful, and recognizable)

Mighty Mouse (it's fun, but still implies super hero.)

Sesame Street (The street sign is ubiquitous and recognizable, yet so simple and still child like)

Just Food (http:/www.justfood.org/) we love the city coming out of the plant

Share our Strength (http://strength.org/) it's simple and professional and incorporates food and children in one logo.

WE ABSOLUTELY MUST HAVE THIS IN OUR DESIGN:

Nothing is a must but here are some ideas:

1. Crest

2. Bright colors (not primary, but rich)

3. Characters--should have characters in the logo. We are attaching three of them but there are 10

characters total

4. Should read "SUPER SPROWTZ"

Materials

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