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LET ME TELL YOU ABOUT US:

Goring Care Homes is a small, family-run company that owns two private residential homes for the elderly in idyllic Goring-on-Thames based in Oxfordshire, UK. We pride ourselves on our attention to detail, cleanliness, friendliness and the standards of care we provide for our residents.

The two care homes that we run are The Grange and Lyndhurst.

The Grange, set in over ten acres of beautiful gardens, is a forty-two bed care home for the elderly, with over ten acres of beautiful, landscaped gardens extending down to peaceful walks and delightful seating areas. It is an elegant listed building, having originally been built around 1880. It has a great deal of charm and character with a serene, warm and friendly atmosphere.

Lyndhurst is an elegant Victorian property which has been tastefully extended and enlarged to offer twenty rooms. There is also a quiet coffee lounge, which has been extended by the addition of a conservatory that overlooks the Goring village green.

Goring is a small attractive village in Oxfordshire, and is a twenty-five minute drive to Reading town centre, the nearest large population centre.

For full details of our care homes, and for additional details about Goring, please visit http://www.goringcarehomes.com/.

HERE IS WHAT WE NEED:

If you look at our website at http://www.goringcarehomes.com/, youll see that there is simply text at the top Goring Care Homes. We would like to replace this with a logo for our care home company.

This logo would also be used on all stationery, business cards, headed paper, promotional items (such as pens and umbrellas, mints, notepads, etc.), brochures and literature displayed both within and outside of the homes (e.g. advertising).

Although we manage two care homes, we would like a logo that represents the company overall rather than just one of the two care homes.

OUR TARGET AUDIENCE IS:

The target audience for this logo will be prospective clients, and their relatives (who will in most cases will have the final decision in choosing our company over our leading competitors).

As the logo will be used as a major part of the companys branding, it will also be seen by relatives of existing residents (e.g. newsletters, mailings, website articles, etc.), in advertising, by residents in home on posters, etc., and by staff.

WE LIKE THESE EXAMPLES:

Although we would not wish to restrict the creative process, we do like the following designs. Please view them as suggestions rather than something you have to emulate.

http://www.bmcare.co.uk/

http://www.mccarthyandstone.co.uk/

WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:

The logo must match the theme (colours that work well, and overall feel) of our website - http://www.goringcarehomes.com/.

When researching this, we feel that the logos of other care homes tend to be amateur and 'home-grown'. Therefore, it is essential that the logo must emphasise both the professionalism and friendliness of Goring Care Homes.

The logo must also represent both care homes under one banner.

Goring Care Homes provides premium residential home services, and we would like this to be reflected.

Finally, although a competitor, we find that the logo of some companies (such as Bupa) are too clinical, and we would like to avoid this image.

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