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LET ME TELL YOU ABOUT US:

Sweet Pea Traders is looking for a logo design for a new store to open first quarter 2010, with a web presence in time for back-to-school purchases. Our store will be located in a middle-class demographic, strip mall location, in a major metropolitan area.

HERE IS WHAT WE NEED:

Our logo will be used in our retail store, all marketing/advertising promotions, as well as our online store.

OUR TARGET AUDIENCE IS:

Our store will be located in a middle-class demographic, strip mall location, in a major metropolitan area. Mothers looking for bargains on name-brand apparel should be our #1 customer.

WE LIKE THESE DESIGNS:

Designs that give an upscale feel while still carrying our 'resale/closeout/overstock' message. Modern, but still oriented towards children's products.

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

The logo for 'Once Upon A Child' (which is the major franchise in this market) does not appeal to us. A clean design that looks professional enough to be mistaken for a franchise would be preferable.

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