LET ME TELL YOU ABOUT US:
Clothing company specializing in casual clothing and dressy club attire. Our designs are simple, flirty,
HERE IS WHAT WE NEED:
A simple logo to represent our brand: J-Squared Gear. Think along the lines of J2 Gear also (as in the mathematical squared symbol).
OUR TARGET AUDIENCE IS:
Fashion-conscious 16-35 year olds, with a median income of $50K-$60K. These are the trendsetters and taste-makers. The people friends ask for the latest cool brands and designs.
WE LIKE THESE DESIGNS:
Our initial thoughts included a simple, yet elegant calligraphy for the "J" and using a 2 superscript symbol as in the mathematical J2 (squared). If using calligraphy, we don't want a font that is too over-stylized such that it overwhelms the overall presentation.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
Keep the design simple and elegant. We definitely want to use the mathematical 2 superscript (squared) concept. The 2 itself need not be superscripted, we just want to convey the idea. The graphical representation of the word "Gear" can be integrated into the overall logo design, but should be able to be separated (as in a separate layer) so that the J2 could be used as a standalone icon. For example, if we launched a new sub-brand called J-Squared Music, we should be able to bring along the J2 base graphic without the "Gear."
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