• Award$350
  • Entries50
  • Creatives15

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LET ME TELL YOU ABOUT US:

This project will be focused on a logo/concept design for an apparel line and ultimately be used to market a complete paint line and accessories for the antique and muscle car restoration market, spring boarding off of the corporate logo. Since I live in the Detroit MI area, which is the birth place of the muscle car era, I have been in the "body shop" business as a paint chemist/formulator for almost 30 years. Many of my friends and people i talk to at car shows are not sure where to find paint and technical questions they may have as DIY's. I want to help and figured i could tie apparel and paint together to create a brand, all internet based. I want to use my contacts in the industry to launch a brand of products to be sold on our internet site and through trade magazines.

HERE IS WHAT WE NEED:

I would like to create a look, feel, name, logo related to a Detroit Muscle theme. Logo concepts should reflect the target audience(car enthusiasts and car nuts)and be flexible enough to incorporate into an apparel line(T-shirts, hoodies, tank tops, work shirts and jackets...for men and women) and ultimately launching a website to assist the avid auto muscle car restorer with the paint products they will need. Caracatures, pinstriping designs, artwork related to the muscle car market, combinations of several concepts; revolving around the "Detroit Muscle" logo design are acceptable for review. The company logo/name will either accompany the artwork or can be incorporated into the artwork and will be used on an apparel line, and ultimately to be used to promote a restoration paint line for muscle car enthusiasts.

OUR TARGET AUDIENCE IS:

For the apparel line - car show attendees, muscle car enthusiasts, high school kids, baby boomers. When one of our potential customers sees one of our T-Shirts, we want them to say, "I gotta have one", "the designs are cool", "this company understands current trends", "i wish these shirts were around when i was a kid".

For the restoration paint line - we want our paint customers to relate the logo's and design elements from a cool, hip apparel line (used as a marketing piece), that will utimately transition onto a line of restoration paint products. Our website will be a one stop shop for DIY's for paint purchases, techincal assistance at an economy price point. We want our customers to tell their friends, "go to this website, they have cool apparel and can help you with the paint products as well"...

WE LIKE THESE DESIGNS:

Some common designs include, "Busted Knuckle" designs, creating a character similar to Ed Roths "Rat Fink" (which is iconic), "Detroit Muscle" is popular and simple design, i always like the incorporation of pinstripes into the design.

WE ABSOLUTELY MUST HAVE THIS IN OUR DESIGN:

Hip, current design elements that tie into a catchy name which revolves aroung the city of Detroit and its heritage in the muscle car industry. The designs have to "work" on apparel products as well.

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