• Award$1000
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  • Creatives39

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LET ME TELL YOU ABOUT US:

KoolR PRODUCTS Inc. is an innovative design and product manufacturer of cooling and modular storage systems for the consumer goods market.

HERE IS WHAT WE NEED:

We are looking for improvements on our 3 current logos. They are as follows:

1. KoolR is our brand identity associated with our temperature controlled storage systems.

2. Kradles is our brand identity associated with a soft touch storage racking system. This product line cradles objects keeping them vibration isolated and secure.

3. KoolR PRODUCTS is our corporate brand.

These logos will be applied to items such as T Shirts, Wine Labels, Product Packaging, Letterhead, Business Cards, product and other media. The winner of this contest may qualify for further contract work.

OUR TARGET AUDIENCE IS:

International consumer product market. This audience has a mid to high income with an age ranging from early twenties to seniors both male and female.

WE LIKE THESE DESIGNS:

The design for the logos should reflect our existing brand identities. We prefer the simple clean modern design approach.

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

We require the use of a black background with a white font design. The current font can be kept, altered or replaced. However, an element in the font should be common to all logos. The logos must share a common design characteristic to show that they are all a part of one group. All logos must contain the TM designation. The word PRODUCTS in logo 3 can be in another color other than white. We do not want to see any Nike swooshes in your design. Keep your designs clean looking and without clutter. All logos must be legible, please omit the use of scripts or fonts that are ornate. If you are compelled to add a design element to your chosen font design as an inclusion to your submission, we will be open to your ideas.

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