• Award$200
  • Entries36
  • Creatives17

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Background

Industry

Food & Beverage

About Your Company

Cause Roast is a socially conscious specialty coffee company on a mission to bring clean water to the world, until no one has to drink dirty water.

They believe that coffee is more than just careful farming, intentional processing, and expert roasting. Coffee is an opportunity to do good... and a catalyst to make good things happen. That’s why each bag of Cause Roast coffee purchased helps provide one month of clean water for someone in need, and each annual subscription provides clean water for a lifetime!

Cause Roast is also serious about delivering delicious, high-quality coffee without sacrificing their values. That’s why Cause Roast works directly with farmers around the world to ensure their coffee is ethically sourced, stimulates economic development, and connects each member of the coffee community. Our goal is to lead a generation of ‘conscious consumers’ to co-create a better world... one cup of incredible coffee at a time.

The Cause Roast brand enables what we call "affordable philanthropy"… the belief that all things being equal, people want to do good. They may not think of it as philanthropy, but given two products of equal quality, they will choose the one that does something good. They want to support and power causes that are important to them. So as a company we are going to use coffee, which is an everyday consumption item for most Americans, and turn it into an opportunity to create impact they care about, one cup at a time.

As a brand, we are energetic, upbeat, relentless, impact driven, optimistic, and nerds about quality.

Execution

Logo Usage
  • Print

  • Screen / Digital

  • Clothing

  • Outdoor

Preferred Logo Style
  • Image + Text

Adjectives
ModernClassic
MinimalComplex
FeminineMasculine
PlayfulSophisticated
YouthfulMature
EconomicalLuxurious
OrganicGeometric
AbstractConcrete
Colors to Explore

Grey

Designer

Logo Text

Cause Roast

Top 3 Things

quality, social good/impact, positivity

Materials

Contract
Files

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