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LET ME TELL YOU ABOUT US:

h.lab is the brand name of an action brand.

h.lab is going to be based on a Bollywood Movie Star (i.e like so many US celebrities have their own fragrance or clothing brand). His first name starts with an 'H'. The 'H' can also and will also be used to play off of 'H'ero in the advertisements.

Colors: You can use black, white, gray, red, military green. You can use all of the colors or just a couple of them, or infuse some other colors that you believe makes sense.

HERE IS WHAT WE NEED:

We are looking to use crowdspring to develop the Logo for this action brand.

The brand will consist of the following product categories: sports/workout apparel, cricket equipment, motorcycle helmets, motorcycle gloves, protein powder, protein bars, energy drinks, and body spray

OUR TARGET AUDIENCE IS:

Our target audience are Indian males initially in India and then abroad. The fact that they are in India should not alter your design. The males will be between ages 16-35.

Most of the males in this demographic definitely idolize this celebrity and admire him for being a perfectionist, detail oriented, extremely fit and healthy, sexy, handsome, action star, fitness junky.

We will be competing against other sports and action brands available in India such as Nike, Adidas, Reebok

WE LIKE THESE EXAMPLES:

Logos I like that can be used as an inspiration (but not copied, because we want an original look and feel) are:

-Nike

-Jaguar

-Red Bull

-Adidas

-Fifa

-P90x

-Streetlab

WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:

The design should be sharp, clean, and crisp. It should signify that it is 'the' action brand. It should be powerful and stand on its own. It should be inspirational.

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