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LET ME TELL YOU ABOUT US:

We run a traditional family retail business that operates with a history dating back into 1861 in Bonn, Germany. In the region our store is the first address for high quality products from the fields of jewellery, fine porcelain, crystal, silver, French delicatessens, tea, books and extraordinary luxury goods. Right now we are about to relaunch the store.

HERE IS WHAT WE NEED:

We need a logo (a word mark including a subheading) which will be used for all business purposes (stationery, online presence, stickers, packaging, shop labelling).

The design needs to transport trust, continuity, tradition, luxury, heritage, style and zeitgeist without scaring off young, stylish and wealthy consumers.

OUR TARGET AUDIENCE IS:

top educated

wealthy

settled

aged mainly between 40 and 70

quality conscious

style conscious

brand conscious

individualist

WE LIKE THESE EXAMPLES:

Tiffany&Co: http://www.tiffany.com/

Baccarat: http://www.baccarat.com/

Christofle: www.christofle.com

Frstenberg: www.fuerstenberg-porzellan.com

Lalique: www.lalique.com

Hermes: www.hermes.com

WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:

The design should contain two components which can be used either together or separately.

1) Vollmar&Shne as the main word mark (which means Vollmar&Sons)

2) The subheading Feine Waren seit 1861 (which means Fine goods since 1861)

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