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LET ME TELL YOU ABOUT US:

Good day Creatives!

Here are the details:

1) My company is a brand-new startup using online retailing as first step with plans to expand to retail stores.

Company name: My Green Bag

Company slogan: Freeing our Earth, 1 bag at a time

Business soul/essense: Freedom

2) Product is eco-friendly bag with stylish design that evokes a sense of 'freedom' (will post project for designs at later part once I finalise the themes, styles and concepts).

3) I'm a 32yr old guy who wants to play his part to save the environment and at the same time be financially-rewarded in doing so. My vision: everyone on the streets trotting my green bags

HERE IS WHAT WE NEED:

The logo will be use on:

1) Website, Facebook, Tweeter

2) Name cards, letterheads, envelopes, labels and other business paperwork.

3) Printed on bags of canvas and non-woven fabric materials

4) T-shirts / Polo-Tees

5) Retail store signage

OUR TARGET AUDIENCE IS:

Customers:

1) 17 to 37yr-old single, working ladies

2) Socially and environmentally consicous

3) Embrace 'freedom' spirit

4) Impulsive buyers with comfortable spending power

5) Trendsetters and expressive in what they wear and carry

What I want my customers to think about my business, brand or product:

1) Liberate their 'freedom' soul and makes them feel good

2) As a source for them to play their part for the environment

3) Enables them to be themselves and to express themselves as an individual

4) As their trusted, caring and reliable companion

WE LIKE THESE DESIGNS:

Style:

1) Clean / Uncluttered

2) Fresh

3) Evokes the freedom spirit.. yet somewhat down-to-earth (hope I'm not contradicting.. let me know if I do)

Colors (not more than 3 for clean look):

1) Blue (heard its a 'freedom' color)

2) White (heard its a 'freedom' color)

3) Green (for the 'green' word.. no choice I guess)

4) Open to other interpretions but must be clean, fresh and evokes 'freedom' soul

Font:

1) For 'my': sort of 'freestyle' but not too dramatic (to evoke 'freedom' soul)

2) For 'green' and 'bag': clean and fresh look

3) All alphabets in small letters

4) Open to other interpretions but must be clean, fresh and evokes 'feedom' soul

Materials

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