• Award$200
  • Entries212
  • Creatives65

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Background

Industry

Cosmetics & Beauty

About Your Company

We are a cosmetics company which beliefs that everyone should be able to style themselves as they feel at any moment. We want to show girls, that they can be theirself and never have to be afraid to show their inner self. To express how they feel, girls should create the look they feel comfortable with.

However, this is often difficult because there is simply no time or a lack of skills to create the wanted look. This is why we have developed innovative products that make it possible to create the perfect look in no time, every time.
We target both fashionistas or cosmetic addicts but as well as regular girls who just like to make themself pretty.
We have a brand identy developed which represents a strong, confident, sexy and passionate girl who is careless and dresses and styles how ever she likes. She attracts attention in every situation and has her very own opionion.

The brand colours are driven by a lot bright colours, many different red tones in combination with dark backgrounds.
Our brand voice is loud, inspirational, provocative and direct.

Execution

Logo Usage
  • Screen / Digital

Preferred Logo Style
  • No Preference

Adjectives
ModernClassic
MinimalComplex
FeminineMasculine
PlayfulSophisticated
YouthfulMature
EconomicalLuxurious
OrganicGeometric
AbstractConcrete
Colors to Explore

Red

Grey

Pink

Logo Text

Hypelle

Top 3 Things

Confidence, bravery/boldness, passion

Materials

Contract
Files

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