LET ME TELL YOU ABOUT US:
28Marketing is a new marketing consultancy focused on demand generation, sales and marketing organizations and helping companies optimize their lead process from first contact to final close of sales.
The company provides plain spoken, no-nonsense, practical advice and strategy for business-to-business technology companies, primarily on the West Coast of the U.S.
Why 28Marketing? It's a different, recognizable, easy to discern name (when heard) that will appear atop alphabetical listings. 28 is also the founder's lucky number.
HERE IS WHAT WE NEED:
We're looking for a simple, interesting logo that is memorable but not flashy, fun but not weird, classy but not stuffy. The logo has to look great on a web landing page, business card, email footer, and be recognizable on a trade show booth.
Note that 28Marketing is always presented as one single item, with the M capitalized.
** Winner of this project will likely receive additional projects in the form of business cards, eBook templates, etc. **
OUR TARGET AUDIENCE IS:
Customers are CEOs, Chief Marketing Officers, VPs of Marketing, Directors of Marketing and Marketing Managers, an equal mix of males and females with age ranges from 30-50s. Our customers are always business buyers, not consumers.
WE LIKE THESE EXAMPLES:
Like the logos of FedEx, 3M, 37signals, Superman :) We like clean designs, with type styles that aren't too heavy, but translate at a distance. Like logos with transparency in them.
Prefer to use a deep, forest green in the logo somewhere, perhaps as a dominant color, but open to other options as well. Prefer to stay away from yellow, red and purple.
WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:
The logo will always represent 28Marketing horizontally, never with the 28 stacked on top of the word Marketing. I like the type style Garamond -- open to explorations with that font, but understand that it may be too light to fit the requirements stated above.
The logo must communicate trust, experience and integrity, which are the core values of the new firm.
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