Logo Design: Entertainment/urban Music Property Targeting 18-34s

LET ME TELL YOU ABOUT US:

Power 105.1 is New York's Hip-Hop and R&B station. Please visit Power1051fm.com and spend some time clicking around the site and, most importantly, listening to the station online to get a good sense of our brand. Current core artists include Jay-Z, Alicia Keys, Trey Songz, Beyonce and Drake. We have a major club and street presence, and our on-air personalities include marquee names and multi-platinum artists like DJ Clue, DJ Envy and Ed Lover.

We're looking to update our logo, which has been basically the same since the station's launch in 2002.

What we do want: Modern and sleek design with a New York City vibe (this doesn't mean we need a bridge or skyline. Think vibe). Something that's less oval/horizontal than the current logo to make it easier to use across multiple brand extensions.

What we don't want: Bling. Hip-hop and R&B cliches. We don't love the oval orientation of the current logo, but if you have an amazing oval look, go ahead and try it.

HERE IS WHAT WE NEED:

We need a logo that can be used across all our different platforms -- events, outdoor, direct mail, online marketing, our website, our iPhone app, etc etc.

We have several different brand extensions (like our Power Live concert series), and ideally, this logo would be designed in such a way that it could be easily recognizable when modified for all of these.

OUR TARGET AUDIENCE IS:

16-29 years old

50/50 male/female

HHI: roughly $40k

WE LIKE THESE EXAMPLES:

We're not married to the current silver/purple/black color scheme, but would like to see tries that incorporate it. Stay away from yellows.

WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:

Power 105.1

also, a version with the tag line

New York's Hip-Hop and R&B