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What is the exact name you would like in your logo?

Coffee University

What is your industry?

Education and Universities

What are the top 3 things you would like to communicate through your logo?

The Coffee University website celebrates the 3rd Wave of Coffee. My site will first educate new coffee lovers to the world of coffee, then elevate and advance their education by helping them understand and appreciate the experience of single origin, locally-sourced, amazingly flavorful coffee from small farms around the world.

Education about Coffee -- Answer the question, "I want to improve my coffee, how do I do that?"
Empower about Coffee -- Appreciate the differences in coffee so that readers can understand what they like, why they like what they like, and how to take their interests further
Celebrate the 3rd Wave of Coffee -- As users grow beyond a basic understanding, and as they elevate their awareness, they have the opportunity to celebrate the amazing surprise in that next coffee discovery just around the corner.

What logo styles do you like (image + text, image only, text only, etc.)

image + text; as coffee university expands, it will have multiple departments. Each department will take on and adjust the logo to fit that department's needs. The "Understanding Coffee Basics" may have a different color palate than "Advanced Coffee Equipment." But all will be based on the initial logo.

I have a strong preference for the words "Coffee University" to be encased within the logo, not outside of the logo design.

Do you have any other info or links you want to share?

Start at www.coffeeuniversity.org. There you'll see placeholder text for the logo. Ignore the wide banner; the logo will be approximately 400 px wide; height is adjustable. Note that the site is responsive, so the logo dimensions will shrink proportionately, depending on what device is used to view the site - monitor, tablet, phone.

Also, skim this article: http://en.wikipedia.org/wiki/Third_Wave_...

Avoid the following:
The "steaming cup of coffee" visual is an industry cliche
Beans on the stem, or a handful of beans, or an individual, roasted bean - all tired
Academic buildings, pillars, or other trite reference to university

The logo should represent the discovery and adventure within the 3rd wave of coffee; however, the majority of viewers will not understand what "3rd Wave" refers to, so a wave as the logo will not be understood.

On the other hand, a bag of coffee beans (not a sack), or a coffee filter (triangular, not Mr. Coffee), or a coffee machine (espresso maker) could be helpful elements. Not required by any means.

Typography throughout the site will be a combination of san serif and slab fonts. I've selected Roboto Slab as one of the major font families, and will pair it with either sanserif or serif font families within longform copy. http://www.google.com/fonts/specimen/Rob....

One idea I've toyed with is to include a "process video" for the logo design ... something along the lines of this:

http://vimeo.com/71838153

could be a lot of fun to include. Note that I am showing an example of process. While I think this logo is awesome in its own way, it contains more detail than I expect from this project.

I have found most university / college logos pretty sad ... not a lot of innovation, future focus or community within them.

of the logos found here: http://creativeoverflow.net/50-inspirati...
You can see many examples of tortured design. On the other hand, the following logos from this page are interesting:
Black coffee, Riverwalk, cybercafe, Radosc (although this one violates the "type inside graphic" preference), River City gift co (something other than a cup would be necessary).


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Because I will be changing the color of the logo design subtly, depending on where in navigation the user is, I will need photoshop layers and/or AI files, ideally compatible with cs5.

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