HERE IS WHAT WE NEED:
The logo typography should reflect the brand characteristicssophisticated, premium, refined.
Angels Envy is a new product rooted in age-old traditions; likewise, the logo should feel timeless, as though it could be an age-old brand that has stood the test of time.
The mark should skew masculine. It needs to feel elegant without feeling feminine.
The logo should be cleanly executed, without a lot of gradients, drop shadows, transparencies, etc. It needs to stand out against the amber-colored bourbon and the intricately detailed wooden wings floating inside the bottle.
OUR TARGET AUDIENCE IS:
WE LIKE THESE DESIGNS:
Please download the moodboard weve put together with typographic references. These images are evocative of the mood weve established for the brand and the kind of typography wed like to explore. We have also posted an image of the bottle design.
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