LET ME TELL YOU ABOUT US:
The Creative Awards Company is a full-service performance improvement and recognition agency. We help our clients communicate their brands internally and externally through the development and operation of recognition systems, incentives, and promotions. Creative started as an award and engraving shop twenty years ago; unfortunately our first impression is still that of a trophy shop. Your mission is to assist the re-development of our brand and culture through the creation of a new, powerful logo that can rid us of the mom & pop trophy shop image.
HERE IS WHAT WE NEED:
We need a new, up to date logo that can be use on all forms of media; primarily web, print, promotional products and apparel.cuz thats what we do!
Key words - Customer Intimacy, professional, knowledgeable, innovative, excited, interest, impactful, memorable, brand, solutions, design, communication, young, fresh, clever
OUR TARGET AUDIENCE IS:
Corporate business clients retail, consumer packaging, banking and educational institutions.
Specifically: Marketing, Brand, Executives and Assistants, Human Resources and Sales Managers.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
Case options: Creative, creative, CREATIVE, or initials: c, ca, cai
Color: we gravitate towards medium greens and blues (285), but are open to suggestions.
Font suggestions: san-serif, modern, contemporary.
We would like the design to be 2-3 colors, but also look great as a one-color imprint
Do not like:
Colors: darks, pastels, metallics
Icons: no trophies, apparel or promotional items (pens, mugs), no shields, and no old, archaic stuff.
No half-tones or difficult to pad, embroider or screen print gradients.
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