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LET ME TELL YOU ABOUT US:

Ahotu is an Internet based service editor specialized in endurance running. It has created and maintains the largest worldwide marathon directory. Through its B2C website (www.42k195.com) it offers unique services to help runners from all over the world to select their next race, exchange with their peers and organize their trip.

It will also provide B2B services to race organizers that wish to promote their events to our community of runners.

www.42k195.com is today a worldwide race calendar that has acquired an international audience with more than 55 000 unique visitors during Q1 2009. The site is viewed as an reliable and precious source of information.

Identity of the trademark

in major : quality, reliability, ease of use and cosmopolitan (we want to unite runners from all over the world)

in minor: shared passion, proximity

Ahotu is a Tahitian word. (see wave file for the pronunciation)

There are two ways to interpret the word by dividing it in two parts.

"Aho" : blow / breath

"tu' : stubbornness

and

"a" : imperative

"hotu" : emergence of fruits

All combined would mean :" May your never constant blow bring its fruits"

HERE IS WHAT WE NEED:

Ahotu is the name of the company. We need a logo for it.

We also will use this logo to rebrand the 42k195.com to marathons.ahotu.com

The new logo will replace the 42k195 logo. We have been working on a new design for the web site (see attached pictures) and we would like the logo to use the same colors (green, red and black). But as the web site isn't in production yet we may adapt it to the new logo if we really like its design.

The logo will mainly be used online, but could be used on promotional material such as T-shirts, bandanas... This means that people can be proud to wear the logo.

The logo shouldn't explicitly use running. The logo should be used on other sites about activities sharing the same values.

OUR TARGET AUDIENCE IS:

Mostly 35-49 year old runners from all over the world. They are quite affluent and most have education (cf : http://www.quantcast.com/42k195.com#demo...

All are passionate about endurance running. Most

The target audience will certainly spread to other endurance activities.

Geographical breakdown of the audience : Europe : 44%, North America : 36%, Asia 10%, Rest of the world : 10%.

WE LIKE THESE DESIGNS:

- Variation of the use of Yahoo logo on its many web sites.

- 37 signals logos

- LinkedIn logo

- http://github.com/ logo

- http://frogmetrics.com/ logo

- white background

- Simple design

- round edges

- few colors

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

We don't like :

- complex/ rich design

- photos in logo

- web2.0ish/ shaded design

Materials

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