• Award$250
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  • Creatives22

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Business Info

Business Name

EnergyTrove.com

What is the exact name you would like in your logo?

EnergyTrove.com

Target Audience

What is your industry?

sustainable living, renewable energy and home energy savings

Describe the target audience for your logo

Targets individuals over the age of 18
Primarily Caucasian or Asian
College graduates/advanced education
They value the environment, are realists/practical thinkers and tend to have more liberal views
People who visit our site are also likely to visit sites in the following categories: home & gardening, science/nature, travel news & info, parenting & kids, home decor & design, politics & commentary and nonprofit.

What are the top 3 things you would like to communicate through your logo?

Fresh/new/hip in the eco-friendly and budget-conscious sort of way
Simplicity
Innovative/forward-thinking
Discovery
Welcoming

Style and Concept

What logo styles do you like (text only, image only, text and image, etc.)?

Text and image. We are hoping for some creativity, but here are some initial thoughts/ideas to get you started:
treasure chest to help visitors connect the dots between "EnergyTrove.com" and "treasure trove"
symbols of energy and sustainability (i.e. power, glowing light, images that conjure a continuous and natural cycle, etc.)
image that gives visitors feeling of discovery (i.e. dots leading to a treasure chest either opening or already opened that is emitting light, energy or money; dots leading to an x marks the spot, etc.)
It is important that the logo doesnt look cheap, thrown together or jumbled. It should look crisp and deliberate.

What colors do you want to see in your logo?

We are flexible; please use your judgment/creativity based on the rest of our submitted information. The following colors are acceptable (in no particular order): gold, green, blue, red, orange, brown, white, black, gray.

What colors do you NOT want to see in your logo?

purple, pink

Where will your logo be used (print, website, etc.)?

website

Do you have other info or links you want to share?

IMORTANT: The focus of our site is NOT the environment, recycling, the planet, etc.; it is on the financial and other direct personal benefits of sustainable living and sustainable energy.

Our website's name, "EnergyTrove.com" was derived from the phrase "treasure trove". It is meant to illicit a feeling of "discovering a source of wealth that's already there but has gone previously untapped." Our logo should give visitors the feeling that they have arrived at a credible, easy to navigate site that will show them ways to save money on energy and help them transition to a more sustainable lifestyle. It should also illicit a feeling of discovery.
The content of our site will include information about:
Cost savings/affordability
Smart Personal Energy Use (energy savings and renewable/sustainable home/personal transportation energy)
Sustainable living (energy, transportation, shelter, food/water and waste)

We like the way the following samples make us feel when seeing the logo, but please keep in mind that the focus of our site is NOT the environment, recycling, the planet, etc.; it is on the financial and other direct personal benefits of sustainable living and sustainable energy:
http://www.mint.com/
http://99designs.com/logo-design/contest...
http://99designs.com/logo-design/contest...
http://www.urbansustainableliving.com/
http://www.energysavvy.com/

Materials

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