• Award$1000
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Creative Brief

Who are you?

Pacific Beverages is a joint venture between two well known beverage industry giants - SAB Miller and Coca-Cola Amatil. Pacific Beverages will produce, market and sell beer products throughout Oceania and is looking to export to international markets in the future.

Their primary product is beer and brewing.

What do you need?

We require a logo that reflects the following:

- A reference to the two companies that formed Pacific Beverages (SAB Miller and Coca-Cola Amatil)

- A word-mark for 'Pacific Beverages'

- A visual identity that reflects Pacific Beverage's passion for beer and brewing

Who Is Your Audience?

This is a corporate logo. Please keep this in mind when designing.

It should be:

- Identifiable as a joint venture between two existing companies and referencing some of their existing visual identity
- Clean and Distinctive
- Professional
- Able to be used across many executions (print \ tvc \ etc)

It should NOT be:

- Coca-Cola Script
- Novelty
- Overly complex
- Too close to one of the existing corporate IDs

Requirements

We Like These Examples

Reference websites for each of the joint venture parent companies:

http://www.sabmiller.com/
http://ccamatil.com/Pages/default.aspx

We Absolutely Must Have

'Pacific Beverages' work mark
Vector Logo

Materials

Contract
Files

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