LET ME TELL YOU ABOUT US:
We are launching a consulting company focusing on serving the technology needs of small-medium sized businesses. After a thorough naming exercise, we have identified two high potential names for the company, but have had difficulty selecting a winner. We are hoping that a logo design exercise will break the tie because one name may lend itself better to compelling visual design.
Mission: We aim to be a Trusted Advisor to small businesses attempting to navigate a dizzying spectrum of technology solutions, vendors, and emerging trends. Our purpose is to facilitate informed decision making, simplify that which is complex, and improve the efficiency of technology infrastructure thereby allowing small businesses to focus on their core business and competencies
Tagline:Helping small businesses cross the Digital Divide
Elevator Pitch: We are a non-profit technology consultancy focused on addressing the commercial equivalent of the Digital Divide. We offer objective, affordable, results-driven services to small business have-nots who currently rely on under qualified internal resources or biased vendors / resellers for assistance with technology decisions. Our services offerings are focused on helping clients utilize technology to improve Operations, Marketing, and Accounting processes.
HERE IS WHAT WE NEED:
Two seperate logos, one for each potential brand name. It is absolutely OK if the logos take different creative directions, feel free to let the design flow from the name and any associated themes or connotations.
However, understand that both names are for the SAME company, with the same target market, offerings, mission, etc., so if the two logos look very similar that is OK as well. Less work for you the designer, right!
Awards will be given to the top designs for each name. From the top designs, ideally we will love one more than the other and the logo will help us finalize the company name. The two potential names are:
Digital Bridge Solutions
Although we are just soliciting a logo at this point, be cognizant that the designs will need to translate effectively and be impactful in three mediums 1) Web (website and email marketing) 2) Printed brochures 3) Business cards and stationary
OUR TARGET AUDIENCE IS:
Two target audiences:
1) Midwest-area small businesses (
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