LET ME TELL YOU ABOUT US:
I am an individual marketing consultant. My area of focus is to advise senior marketing clients on migrating their organizations to become more customer centric. This is high level consultation which spans a range of marketing areas such as consumer research, integrated marketing planning, innovation and co-creation, social marketing etc.
HERE IS WHAT WE NEED:
At this point I'd like to establish a clear, compelling contemporary logo based on the company name and proposition (Customer Culture) and a basic style guide (fonts and color palette). I may eventually add a tagline, bt at this point 'customer culture' stands alone. This could potentially (not necessarily) be represented as a single word.
OUR TARGET AUDIENCE IS:
Senior marketing personnel in a wide range of large and medium sized corporations. Key target is the CMO (chief marketing officer)in larger companies. For smaller companies the CEO, heads of marketing, strategy or research would be the target. Also key, are the HR leaders who manage the training budgets. these are sophisticated, and often skeptical audiences.
WE LIKE THESE EXAMPLES:
The link below is the website of a graphic design company. I like the vibrant, rich color pallette, and if you follow the links to their logo portfolio, I also really like the clean, uncluttered and contemporary approach.
http://www.studio7designs.com --rich and vibrant.
WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:
logo, and simple style guide (color palette and font usage)
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