LET ME TELL YOU ABOUT US:
4 guys working in two pairs. Each pair has a top-line (marketing, branding) specialist and a bottom-line (finance, cost controls, analytics) specialist. As a team, we approach a client to help them improve the value/profitability of their company by coordinating top- and bottom-line efforts. We believe that a rising tide lifts all boats. Translation: make the business healthier from the inside out and most everything else will take care of itself.
HERE IS WHAT WE NEED:
brand mark (to me that means the 'graphic'), logo (the graphic and name and tagline as a unit), business card, letterhead (Word and Pages), CD label, CD jacket (7.25" x 10.5")
The name of the company is "Rising Tide Group"
The URL is www.RisingTide.biz
OUR TARGET AUDIENCE IS:
Leaders and managers of companies under $100 million in sales. The person who makes the decision to bring us in is usually the owner, but sometimes a professional manager (if the firm is owned by a private equity firm for instance).
WE LIKE THESE DESIGNS:
nike (simplicity), iansiti.com (simple lettering with powerful graphic element), bing (sparse use of second color).
Themes to explore may include 1) the juxtaposition of top-line and bottom-line resources on every engagement, 2) a rising tide lifts all boats (don't get too literal ;-), 3) the feelings of relief, confidence, and triumph clients get while working with us.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
wave, droplet, tsunami, typhoon, actual photograph
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