About Your Company
This project is for BOTH a logo and icon.
The full brief is attached.
Redesign the current outdated Startpage logo and icon with a clean and engaging design that inspires trust and confidence. We no longer use the .com in the logo. “Startpage” is Correct, “Startpage.com” is Incorrect. Note, the current homepage is being redesigned.
The logo: Should demonstrate that Startpage is a innovative, online search and browsing product that takes privacy and personal data protection seriously. The logo must incorporate the overall brand (colors, values and brand persona).
The Icon: Should visibly demonstrate the privacy and search utilities that Startpage provides as well as complement the logo. The icon must incorporate the overall brand (colors, values and brand persona).
Both the logo and icon should follow design best practices of simplicity, memorability, originality, modern yet timeless, balance, complementary and versatility.
We are open to different design styles that help bring our brand and privacy offering to life!
The logo should make people feel:
Secure to trust their online privacy with Startpage
Impressed by Startpage’s digital innovation
Inspired to protect their personal data
Startpage is the world’s most private search engine. https://www.startpage.com/.
We are headquartered in the Netherlands and have been a trusted online privacy product for over 14 years.
Our values are:
True privacy: meaning no tracking, no targeting, no profiling.
The best results: we pay Google for their best-in-class search results and then make them completely private for worldwide users.
Choice: people should have the power to take control of their personal data!
Our brand persona:
Tech Forward: We are on top of the latest in tech and experimenting with how we can protect Startpage users more.
Dutchly Direct: Just the facts. We’re a trusted source for information on privacy and technology that never tells you what to do.
Refreshingly Uplifting: We remove the burden of surveillance making searching and browsing online a carefree experience.
Screen / Digital
Preferred Logo Style
Image + Text
Colors to Explore
Top 3 Things
Privacy. Innovation. Search.
Yes, please see the attached document with brand colors and more brand details.