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LET ME TELL YOU ABOUT US:

We're a company named CardVine. Our primary product is a web application for personal computers and smartphones, which is almost ready to be made public. Here's our pitch:

CardVine's mission is to save the world from business cards. Business cards are a nuisance to carry, easy to lose, and hard to search. Moreover, they're remarkably expensive, they quickly go out of date, and they kill trees. Yet people keep passing them around, because there hasn't been a compelling alternative, until now.

With CardVine, you make and share virtual cards using your computer, your smartphone, or anything else with a web browser. CardVine cards are a snap to make, and they look snappy too, not boring, standardized panels but vibrant, distinctive tokens of you and your business. You can fill them with links to web sites, social network profiles, etc., you can upload logos, photos, and backgrounds, and you can embed videos, slide shows, and other widgets. To share a CardVine card, just browse to cardvine.com, sign in, and click "Share". The person you're sharing with can get your card by telling you their email address or Twitter username, browsing to cardvine.com and entering a code you tell them, or taking a picture with their phone of a QR code on your phone. Not ready to give up paper cards quite yet? You can also print CardVine cards as standard-sized business cards, and people who get the paper version of a card can easily get the online version by browsing to cardvine.com and entering a code from the paper card. Searching or browsing CardVine cards you receive is quick and easy, you can export contact data from them to Microsoft Outlook, Apple Address Book, and many other programs, and if you use LinkedIn, Facebook, or several other services and you get a card from someone who does likewise, a couple of clicks sends them connection or friend requests. Maybe best of all, CardVine cards automatically update for all receivers whenever their owners edit them - no more stale contact data on other people's business cards, and no more throwing out your own surplus business cards every time your information changes.

HERE IS WHAT WE NEED:

We need a logo and an icon. The logo is mainly for the header of our web pages, and the icon is mainly for our Twitter, Posterous, etc. accounts, phone applications, and favicon. The icon could be part of the logo, or it could be a reduced version of the logo.

We're flexible, but we have some requirements and ideas. A major feature of the logo should be our name, "CardVine". "Card" should perhaps be in one color and "Vine" another, although we're open to alternatives. The colors should be saturated and bright, and one of them should probably be a medium green. Making one or more of the letters leafy or viney is an obvious possibility and could be fine with us, provided it's fairly restrained and stylized. In particular, the logo should be fairly flat; a little three-dimensionality is fine, but a lot would clash with the rest of our site. And speaking of the rest of our site, the logo should look good on a light background.

When we say the icon could be a reduced version of the logo, we mean, for example, the icon could be "CV" in the same graphical style as in the logo.

OUR TARGET AUDIENCE IS:

We expect most of our customers will be young-ish professionals, people who use business cards but also own smartphones. The main implication is that our logo shouldn't be cutesy or whimsical. We're looking for straightforward and elegant. However, we're also looking for eye-catching, probably through color.

WE LIKE THESE EXAMPLES:

Here are several logos that in some way resemble what (we think) we're after:

http://logofaves.com/2009/05/playground/

http://logofaves.com/2008/11/boonex/

http://logofaves.com/2010/01/ecofood/

http://logofaves.com/2008/11/greener/

http://www.kickapps.com/

WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:

Our name, "CardVine", must be prominent. We don't require any specific color, but we do require strong color(s), not just neutrals, and probably not pastels. Some green would probably be desirable.

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