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LET ME TELL YOU ABOUT US:
Located on the coast in northern Germany, we intend to create a fashion brand for sport and leisure clothing, having its roots on the rugged coast of the Baltic Sea (on the 54th degree...) in a combination with watersports (wakeboarding, kitesurfing) in heavy waters. Think about surfers in the stormy autumn sea rather than the Hawaiian hoola hoops. Black and white promo fotos. Open fires on the beach. Transfer Mauii to colder climates. Were coming up with T-Shirts, hooded sweaters, boardshorts, jackets etc. The idea is to give the brand its roots on and at the water, but create clothing that even the non surfers find appealing.
HERE IS WHAT WE NEED:
Logo: "54 Grad" is the name! It can be 54 grad, 54grad, 54, 54Grad.
Graphical element is needed, Slogan is needed (can be in english)
Logo and graphic will be found on clothing, but clothing design will be a separate design job. Graphical element should be strong enough to stand alone (without the name 54 grad) on the polo-shirt (think of the crocodile or the polo player)
OUR TARGET AUDIENCE IS:
a) young male (pred.) and female and into watersports [for the more sporty fashion]
b) a tourist (pred. male) that is on vacation at the Baltic coast and looks for something "from here" (although the 54 degree spans around the world...) [for the more classic stuff, polo shirts etc.)
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