LET ME TELL YOU ABOUT US:
benchmark financial services (benchmarkalert.com) investigates wrongdoing by money managers. We've been called "pension detectives" but this is not a particularly helpful reference because it sounds too much like detective work (which any idiot can do). We have specialized legal/investment expertise.
HERE IS WHAT WE NEED:
Look at our website for inspiration for our new logo.
OUR TARGET AUDIENCE IS:
serious, institutional investors and, importantly, media.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
creativity but serious-- credibility of serious financial firm but statement that we are really something new and different- better than corrupted firms of the past.
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