LET ME TELL YOU ABOUT US:
LIJA, an established company in women's golf, tennis and active fashions is launching a new chic, fashion-forward line of women's golf clothing called LIJA Label 3 or Label 3 by LIJA. This new line focuses on pushing the boundaries of silhouettes and styling in golf to focus on what the core styling is coming from runways in Europe and the US. The LIJA icon may be used as part of the design. The LIJA logo and more about the brand can be found at LIJAstyle.com.
HERE IS WHAT WE NEED:
Chic yet simple design that represents the fashion-forward, modern brand that LIJA Label 3 will be. Elements to include:
1) New logo for Label 3(to include LIJA as part of the design) (mandatory)
2) Design for hangtags that shoppers will see on the garments (mandatory)
3) Design for interior label for the garments themselves (optional)
4) exterior branding device such as the icon, logo or other and suggestions to indicate what the brand is on the outside of the garments (optional). eg. like the Prade red rectangle or the adidas three stripes
OUR TARGET AUDIENCE IS:
Youthful, athletic fashionistas who golf and are willing to pay premium prices for high quality fabrics and design. The line will be available in premium golf clubs, sport-specific boutiques and potentially higher end department stores.
WE LIKE THESE EXAMPLES:
ISAORA.com logo; adidas by Stella McCartney Logo and branding; Casall; JLindeberg
WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:
Logo/Labels/Hangtags: LIJA Label 3
Exterior branding: No must haves
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