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Business Info

BUSINESS NAME

Light Thinking

WHAT DO YOU DO?

We design and manufacture lights for photographers

Target Audience

WHAT IS YOUR INDUSTRY?

Photography

DESCRIBE YOUR AUDIENCE

Our products are targeted at photographers in general. From keen amateurs to semi-professional to professional, but our priority is amateurs. We are much closer to Consumer Electronics than to traditional studio equipment.

WHAT ARE THE TOP 3 THINGS YOU WOULD LIKE TO COMMUNICATE TO YOUR AUDIENCE?

1. A new generation of light
2. Fancy electronics open up new creative opportunities
3. Non-traditional

Style and Concept

WHAT STYLES DO YOU LIKE?

Bold and active
Playful
Clean

WHAT COLORS DO YOU LIKE OR HATE?

Our material will mainly display on a white background.
Colorful is OK, but we need a monochrome version as well.

ANY OTHER ADDITIONAL INFO? (OPTIONAL)

We are a start-up company and we have not launched our first product yet.

The logo will feature prominently on the product, but the company name may not (it will probably go on the "back"). So the logo needs to work both with and without the company name.
In addition, the logo will be used in online and print material.

I am not sure we want a logo that is a TOO obvious play on light, e.g. that radiates. But if you have a great idea, go for it!
The name may be a bit long for a typographic logo. If you go that route, we will still need a mark or unique shape that can stand alone.

If you look at traditional photographic lights (do an image search for 'camera flash' or 'video lights') you will see products that are black, somewhat technical looking and too expensive. Visually, we are working in a different direction with a look more akin to modern consumer electronics (certain mobile phones or Flip www.theflip.com/). We want to point towards creative possibilities and not towards technical aspects.

The logo design should reflect this approach. But remember the product is a creative tool, don't go too far and make it look like a logo for a toy company.

Stuff we like:
Keith Haring http://en.wikipedia.org/wiki/Keith_Harin... because his work is bold and lively.

Owle Bubo http://www.wantowle.com/ because it is fresh, simple, and it is a crazy concept that seems to work.

Materials

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