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What is the exact name you would like in your logo?

Lifestyles Realty Source. The word 'lifestyles' is more important than the words 'realty' and 'source'.

Do you have any other info or links you want to share?

We are a new independently owned and operated boutique brokerage in Toronto, Ontario, Canada and we need a logo for business cards, our website, social media, real estate signs (think for sale signs on a house lawn) and other communication tools.

We are different than old school/established brokerages such as ReMax, Century21, Keller Williams, Coldwell Banker, Sotheby's, etc,...

More importantly, we need to be able to differentiate ourselves from other boutique real estate brokerages in Toronto, such as Brad J. Lamb Realty (torontocondos.com), theredpin (theredpin.com), Realosophy (realosophy.com), Signature Realty/GMAC Real Estate (talkcondo.com), and a popular source of new construction condo information BuzzBuzzHome (buzzbuzzhome.com).

Our tagline is "live your lifestyle" and we want to differentiate and come across as professional, hip, fresh, urban, and cool.

In terms of values and principles:

OUR PURPOSE [MISSION STATEMENT]: Reason(s) why we exist

We will provide superior real estate expertise and outstanding customer service in the delivery of tailored, timely, and custom real estate solutions to our clients and customers. As a result, our clients will reward us with repeat and referral business, resulting in value creation for our people, partners, and investors.

PURPOSE, VALUES & PRINCIPLES: What we believe and how we will behave
Customer Service: We strive to maintain an unwavering commitment to the highest level service and to exceed customer expectations. We strive to put our clients' concerns ahead of our own in each and every transaction. We will not bend the truth to make a sale. For every single customer, we will work as hard as we can to help them achieve their dreams. We are dedicated to the development of long-term client relationships.

Real Estate Knowledge: We believe in staying current with real estate regulations, local data and trends, in providing skilled analysis and sound real estate advice. We maintain a team of real estate / pre-construction lawyers, tax accountants and mortgage broker to help complement our real estate knowledge and analysis.

Team-approach philosophy: We are grateful and inspired to be working with a team of professionals whom we believe are the most capable, honest and hard-working. We are an organization that values the skills, knowledge and expertise of each other and in working together to achieve the goals and objectives or the organization and our customers. We believe that the whole is greater than the sum of its parts. As a team, we will flourish.

Work-ethic: We believe that working hard at something we love to do, with people we trust, is one of the greatest experiences in life.

Tradition of Trust: We act in a spirit of trust and with open and timely & two-way communication between sales persons, internal employees, and with our clients and partners.

Technology & social media: We strive to continually explore and implement new ideas and technology, to exploit lead generation activities, convert leads to clients, and make the selling and buying of real estate efficient, less costly, and easier.

Training: We are dedicated to developing our sales persons and internal employees personally and professionally. We understand that by supporting our employees with a dynamic work environment, ongoing training, performance-based recognition and opportunities for growth, our business will continually succeed.

What are the top 3 things you would like to communicate through your logo?

1. Professional, sophisticated, and service oriented
2. Urban and fresh
3. Serving several markets - condos, residential (houses), commercial (office buildings, plazas)

What logo styles do you like (image + text, image only, text only, etc.)

We like text + image.

We are inspired by the previous Starbuck's logo. Starbuck's is all about lifestyle. We like the white background, deep colors, the stubby font, and modern look.

The colours that we would like are deep blues (e.g., hex #00055C) and deep browns (e.g., hex #68280B). I am not a graphic designer but I wanted to see what a Starbuck's inspired logo could look like - see attached.

What we don't like this execution are the slanted font, and we are not married to the building silhouettes - we like the idea of using silhouettes, and we would want to make sure three building types are represented, i.e., houses, condos, and apartment complex or office tower.

We think it does not have to be so much a copy of the Starbuck's logo and we think it could look alot more sophisticated - that would be ideal.

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