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LET ME TELL YOU ABOUT US:

Life Designs Concepts is a leadership coaching company owned by author Cody Waldroup. LDC helps leaders awaken their self awareness and break free from self-defeat. Cody wrote the book: Finding the Child Inside

Values: A servants heart, Authenticity, Playfulness.

Mission: Create leaders who enjoy life!

Brand Promise: Re-ignite your child-like spirit for life, transforming you into a leader who enjoys life.

Brand Personality: Straightforward, authentic empathy

Tagline: Full Capacity Leadership

HERE IS WHAT WE NEED:

A logo that strikes a balance between leadership and enjoyment. A logo that is serious, but with a playful quality.

Most important is a unique font presentation. Please dont use common or widely accessible fonts. The font presentation is very important, as important as any icon you might create.

For a color scheme, use one of, or a combination of, light or bright yellow, dark red. You can also use white or black as a secondary color.

The logo should have a horizontal orientation, not vertical or square. It will be used on the website, on printed materials, business cards

Questions? Fire away!

OUR TARGET AUDIENCE IS:

?? People in leadership positions. Equally male or female

WE ABSOLUTELY MUST HAVE THIS IN OUR DESIGN:

Dont get too cartoony. The logo must make it look like LDC is worth the money people will pay to receive the coaching.

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