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Business Info

Business Name

legs11.com

What is the exact name you would like in your logo?

legs11.com

Target Audience

What is your industry?

Designer underwear for men and women and legwear for women

Describe the target audience for your logo

Sophisticated but fun loving men and women 20 to 35 years old. Fashion conscious and brand aware. Above average income, single or recently married, no kids of very recent first child. These are people that care about their appearance enough to make sure that even what you don't see them wearing has to look good.

What are the top 3 things you would like to communicate through your logo?

1. Sophisticated
2. Modern Web Design
3. The site is for both Men and Women (although I don't want an image of a man and a woman in the logo)

Style and Concept

What logo styles do you like (text only, image only, text and image, etc.)?

The logo has to be flexible enough to work as a web site logo, but also as a brand logo for all of the web and for social networking site avatars.

I generally prefer text logos but want some image incorporated in the logo, perhaps some of the characters of the site name legs11.com can be represented as images.

What colors do you want to see in your logo?

The site will be completely updated around the logo so I am open to any colour choices the designers make

What colors do you NOT want to see in your logo?

probably not pink

Where will your logo be used (print, website, etc.)?

Predominantly on the web, but the logo will be used for occasional print ads

Do you have other info or links you want to share?

Although the name legs11 makes us think predominantly of legs, leggings and legwear, the mens and womens underwear sales are the the best selling aspect of the site and I want to make sure that the logo does not overly concentrate on legwear.

Words that relate to our site and our products would include:

fun, sexy, brand, fashion, calvin klein, underwear, lingerie, bras, knickers, panties, thongs, briefs, boxers, boxer shorts, trunks, men, women, male, female, tights, leggings, hosiery, stockings, holdups, swimwear, bikinis

Materials

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