LET ME TELL YOU ABOUT US:
leefware is a new company that markets well-designed, eco-friendly disposable plates. Our plates and bowls can be used at any event, formal or informal, to replace other, less eco-friendly plates. Think picnics, barbecues, dinner parties, weddings, and other catered events and social gatherings.
The production process, like the plates, is simple and elegant. We steam press and sterilize areca palm fronds no more, no less, and without adhesives or additives of any kind to create attractive, individually unique tableware that is sturdier than paper, natural, and 100% compostable!
Most importantly, our products are highly functional and look great. Ultimately people will buy leefware because our plates are a high quality alternative to the drab and ecologically destructive dinosaurs of the disposable market: paper, plastic, and Styrofoam.
We promote fair labor practices by working at the source in India. We are constantly improving our ecological impact at every stage of production.
We at leefware are selling a product that we love and believe in, and we want to make sure our energy comes through in our marketing and packaging. Thats where you come in!
HERE IS WHAT WE NEED:
We need a logo that is simple, elegant and instantly appealing. It will be embossed on the back of our plates and appear on our packaging. Imagine the logo on clear shrink wrap set off by the beige background of the plates (see attached photo for exact color), which will be visible beneath (thus no colored or white backgrounds in the logo design, please). We envision the word leefware in all lower-case letters. Ideally, we would like the logo to be integrated into the letter l, although it may also be integrated into another letter, or appear adjacent to the word.
There are a plethora of green leaf logos out there, and your design will need to set us apart from them. Vibrant is good, and we are open to non-traditional shapes (it doesnt need to include a leaf) and colors (but no pastels or hot pink). The desired end result is a clean and unique logo that helps create brand recognition.
*Note: For the right designer, this could lead to additional work in the future.
OUR TARGET AUDIENCE IS:
Our target market is looking for aesthetically pleasing and environmentally friendly disposable plates. Our customers care about eco-friendly alternatives. They seek them out, and they identify with them. But we at leefware dont think of ourselves as just a green company. Our target goes beyond the hard-core environmentalist market to include people who prioritize design and function, too. Our products offer a way to make our clients events match who they are: conscientious, modern, sophisticated and unpretentious. At the same time, leefware are practical and casual enough to be used at any event.
We anticipate our target demographic will be urban-dwellers between the ages of 25 and 60, and will likely be predominantly women. Both the median and average ages are between 30 and 35.
WE LIKE THESE DESIGNS:
Bambu http://bit.ly/2Y0MwA Simple and aesthetic, with a very appealing font.
Ojon http://bit.ly/8jfRdJ We like the striking logo and word combination.
Rural Tourism NE http://bit.ly/5ZqUH6 Lively and simple imagery.
Thanksgiving Leaf http://bit.ly/4Teqkx Vibrant and eye-catching.
Buff Water http://bit.ly/lbiWs Conceptually good use of the droplet to reinforce the brand, but the execution is not great.
Vintage Design Co. http://bit.ly/5s52nh Simple and elegant.
Girl Touch Prodns. http://bit.ly/7C30kD The design stands out.
Natures Way http://bit.ly/4OcZWi We like its non-traditional take on the leaf, but its too busy for us.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
We don't want a traditional/clichd take on the leaf design. We do not want to see anything cartoony; err on the side of sophistication. The design must be simple and must work in single-color form, since we will be embossing it on the plates themselves.
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