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LET ME TELL YOU ABOUT US:

Elumenus is an LED lighting company. We make and sell high quality light bulbs that use the latest energy efficient LED technology. Our customers are commercial and industrial clients who want a high quality light bulb that is long lasting, safe for the environment and very energy efficient.

HERE IS WHAT WE NEED:

A new logo that makes the Elumenus name easier to read and recognize. The Elumenus name can be a hard name to spell and pronounce so we are looking for a logo that will help customers read and perhaps remember the name. Elumenus has an existing logo and website that will all change but might help you learn more about the company and help with this project.

www.elumenus.com

The overall goal is to have a logo that communicates something about energy efficient lighting that is also environmentally friendly. (Note - CFL's - compact fluorescent lights, and fluorescent lights in general all contain small amounts of poisonous mercury but LED light bulbs do not.

OUR TARGET AUDIENCE IS:

Commercial and industrial customers who have large buildings with lots of lighting.

These customers use lots of electricity just to light their buildings (think of a grocery store, mall or office building). We are NOT selling lights to residential homeowners at this point. Higher quality LED light bulbs currently cost more than other types of light bulbs so the energy efficiency cost savings make the most sense for customers who use LOTS of lighting and can see a payback in a short period of time.

High quality LED light bulbs are defined in several ways - the actual Lumen output - how much light does the bulb deliver? We have all seen LED flashlights and toys with LED's that are not very bright - our LED lights are VERY bright.

The color temperature - what color is the light and how does it make things in that room look? Our LEDs can be manufactured to a wide range of color temperatures.

The life span of the light - traditional incandescent light bulbs last about 2,000 hours, fluorescent bulbs last about 10,000 hours, our LED's last about 50,000 hours.

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

We don't want something that looks too much like a standard incandescent or florescent light bulb. Our current logo has an "e" in the center of a light bulb but it looks too much like a CFL light bulb. LED light bulbs do look physically different - inside the bulb shell are tiny LED's - if you look at the web site you will see examples.

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