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1.The client completed an interactive design brief.
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- The client specifies what they want (and don't want).
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LET ME TELL YOU ABOUT US:
League Tool Box is a software product that was designed for sports/activity league managers to help them stay organized. The key features are: online registration, auto scheduling, communications management, official/referee/umpire management and volunteer management. It is a very comprehensive system. Our largest competitor is Active Sports (activesports.com) for an example of who we are up against.
Although the main focus is sports, the software can be used for any sport/tournament/activity that involves participants whether it is competitive or non-competitive.
HERE IS WHAT WE NEED:
We need a LOGO design that is simple. The logo needs to be able to work on both light and dark backgrounds since it will appear on individual sport teams websites as well and they will be able to set their own colours. The logo will also appear on t-shirts, business cards, and other materials. In a perfect world we would like some sort of logo icon so that we can use it as well in marketing the software.
I have attached a sample of our sales page to see what the site will look like. We need BOTH horizontal and vertical versions of the logo.
OUR TARGET AUDIENCE IS:
Not necessarily heavy internet/computer users that are sports minded will be our key demographic. Our software is designed to be VERY user friendly and easy to use. Although we mostly will cater to the key sports of Baseball, Basketball, Football, Soccer and Hockey.. the software does support many other sports.
WE LIKE THESE EXAMPLES:
Unfortunatly we are stumped on what we like. We will give good feedback as the logos come in though.
WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:
Our design must be fairly basic in terms of colour. We will need to have the ability to change the colours depending on the site that it will appear on. The logo must also work on T-Shirts and other clothing apparel in some form or another. Remember that the logo has to work on both light and dark backgrounds (show examples of both).
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