• Award$400
  • Entries89
  • Creatives33

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Business Info

Business Name

Sew What's New (www.sew-whats-new.com)

What is the exact name you would like in your logo?

Sew What's New

Target Audience

What is your industry?

Sewing, Crafts, Hobbies, Home Improvement

Describe the target audience for your logo

Sew What's New's users are people interested in sewing, quilting and other kinds of crafting. They are primarily female, mostly college-educated, ranging in age from 20s to 70s. They tend to be people with creative ideas, who like to make things, and who generally have strong visual aesthetics.

What are the top 3 things you would like to communicate through your logo?

1. Creativity (idea of people creating things)
2. Community (people connecting with each other)
3. Learning (getting better at what you do by learning from other people)

Style and Concept

What logo styles do you like (text only, image only, text and image, etc.)?

Image plus text. I'd like to feature an image related to crafting or sewing, e.g. a spool of thread or image of fabric.

The site's current logo is too cartoony and retro-looking. I'd like the new logo to be more elegant and more real, with less cartoony style and colors. It needs to denote a site that is more of a real place. Please keep in mind that the logo appears in miniature throughout the web site (it is the default image for members who do not add photos to their profiles), so it needs to look good when reduced in size and to withstand repeating multiple times on a single web page.

What colors do you want to see in your logo?

Blues, greens, yellows; possibly a light purple or peach or coral. I'd like to tone down the colors that currently dominate the site -- not too far, but make the colors far subtler and more elegant than they currently are.

What colors do you NOT want to see in your logo?

Red, dark brown.

Where will your logo be used (print, website, etc.)?

Website, email newsletters, Facebook, print -- all over. The colors will also be picked up in a redesign of the web site.

Do you have other info or links you want to share?

A nice photo montage: http://www.craftycrafty.tv/2009/03/pick_...

Nice color palette (thought a bit too stridently yellow): http://daintytime.net/page/3/

Nice font ("Sewing Savvy"): http://www.clotilde.com/sewing_savvy-pri...

Nice fonts (esp. Gill Sans): http://www.frankie.bz/v3/blog/tips-and-t...

Nice color palette (DVD cases): http://www.greenlightoffice.com/office/s...

http://www.etsy.com/ is ultimately the biggest competitor in the crafts space. I'd like my logo to be more colorful and lively than etsy's, which is extremely boring -- but the Sew What's New logo should be as elegant overall as etsy's home page.

P.S. The images uploaded below are NOT for use in the logo -- they are just for to use as ideas about potential visual approaches.

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