Tell us what you need
What is the exact name you would like in your logo?
What is your industry?
What are the top 3 things you would like to communicate through your logo?
LaunchPosse is a website that allows aspiring entrepreneurs to leverage one's social network to form a "posse" that makes building a business fun, collaborative and simple. Branding will be an important way we convey our value proposition to our users. We'd like to convey the following in our new logo:
1) Collaboration - an image that conveys collaboration and synergy would be great (emphasizing the "posse" part of the name would also probably be helpful, but not required). Most important aspect of what we do is to launch projects, so imagery connoting action or progress would be nice.
2) Fun/Upbeat - LaunchPosse is aiming for a fun experience with rewards, social network interaction, and gaming elements. We'd like branding that is fun without being too silly or trite.
3) Simple/Clean - while our primary goal is to help people start their own business, the core of our functionality will be to help people make their dream projects into reality, whether they are money-making or not.
What logo styles do you like (image + text, image only, text only, etc.)
Do you have any other info or links you want to share?
Our original LaunchPosse logo has three cowboys back-to-back - in reference to the American West when cowboys formed posses to undertake missions. See attached logo. The feedback we received was that it is too oriented toward males and perhaps even a bit hokey. So we are looking for a more modern look that is much more inclusive (for women, etc.) and perhaps more geared toward the urban definition of "posse".
We also provided the Chamba logo as a reference because it's fun and simple.
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