• Award$400
  • Entries81
  • Creatives23

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LET ME TELL YOU ABOUT US:

Latin America Adventure Tours is a company specialized in private tours in Latin America. It will provide you with the ultimate vacation experience, taking you to unique places, making your vacation memorable, and rich with cultural experiences.

Latin Amrica Adventure Tours stands for being a professional company, offering premium services, which contributes to the development of sustainable businesses in Latin America.

HERE IS WHAT WE NEED:

We need a logo that represent the image of our company.

Latin America Adventure Tours values: professional, premium, authentic, genuine, unique - specialized private tours to unique places in Latin America.

Logo will be used: wesbiste, advertising materials (web, print, fliers, emails), and stationary.

OUR TARGET AUDIENCE IS:

Young adults: professionals, ages 30-50, educated and interested in getting to know new cultures and new places. They like vacations where they can learn from a culture, have some physical activity, they like exotic places and different from what they are used in their daily lives. They like to stay in independent chain hotels, with a personal local touch, clean and well maintained. Typically the length of their vacations range from 2-3 weeks and they prefer private tours with good level of comfort. They are willing to a pay a premium for a specialized travel service that can take them to unique places.

Focus countries: EU, USA, Australia

WE LIKE THESE EXAMPLES:

- My favorite design is Apple, because it is iconic, modern, stylish, simple and clean.

- Fonts: legible from far distance or in small formats.

- Color: earthy tones with contrast

- Style: iconic, modern, memorable, eye catching

- Prefer round logos that capture the essence of the brand

WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:

- Name of Company: Latin America Adventure Tours

- Design that people can take away what the company is about

- Image that by itself can become memorable, examples apple and Nike swoosh.

- Image can be a symbol of travel or Latin America: landscape, vegetation, nature, animals (frogs are one of my favorite but it is not a must). Image needs to be simple and clean; I do not want a collage of everything.

- Professional and clean look

Materials

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