• Award$500
  • Entries66
  • Creatives31

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Business Info

BUSINESS NAME

La Bijou

WHAT DO YOU DO?

High-end lingerie boutique

Target Audience

WHAT IS YOUR INDUSTRY?

Intimate Apparel

DESCRIBE YOUR AUDIENCE

Affluent women ages 35-55 who enjoy the art of seduction, the power of passion.

WHAT ARE THE TOP 3 THINGS YOU WOULD LIKE TO COMMUNICATE TO YOUR AUDIENCE?

1. The overall feeling of the brand encompasses sensuality, glamour, seduction, sophistication, and elegance all intertwined to leave women and men feeling amorous and irresistibly desirable. Luxurious lingerie for the discerning client.
2. Simplicity in design is desired. The logo will be used across all marketing mediums and needs to translate cohesively maintaining brand continuity,
3. Playfully passionate is a key component.

Style and Concept

WHAT STYLES DO YOU LIKE?

Dreamy, luxurious, inviting, captivating, innovative, glamorous, seductive, playful, chic ... the feeling of being irresistibly desirable.

WHAT COLORS DO YOU LIKE OR HATE?

The brand colors are eggplant, pale-cotton-candy pink, and winter white.
I like all colors ... if it feels romantic, seductive, glamorous, dreamy ... I'll like it and would consider changing the brand colors.

ANY OTHER ADDITIONAL INFO? (OPTIONAL)

The only thing I don't readily want to see are shapes that resemble body parts. Subtle curves that nod to the shape of a body, leg etc may work ... but sophistication is paramount. We will be carrying high-end, well known lingerie brands such as La Perla, Simone, Aubade.

Materials

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