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LET ME TELL YOU ABOUT US:

We are Tyler Type One, a new non-profit organization in Tyler, Texas. We support children and families who have been diagnosed and affected by Type I Diabetes (a.k.a., juvenile diabetes), a potentially fatal and genetic (read: unpreventable) disease. Check us out at www.tylertypeone.org

We provide ongoing support and education, we raise public awareness about the early warning signs of Type 1 Diabetes for young parents, and we provide first-response support for families where a child has just received this tragic diagnosis.

HERE IS WHAT WE NEED:

We need a great logo for our first annual fundraising event, which is a ranch rodeo and concert. The rodeo will feature children riding sheep (mutton bustin'), calf-roping, barrel racing and family-friendly events. A great concert as part of the 10 am - 2pm Saturday event is also as important as the rodeo piece. This year we have internet singing sensation "Daves Highway", a brother/sister group of kids who sing tight country gospel harmonies as our featured artists. Find them at www.daveshighway.com and be sure to listen to some of their music featured on YouTube.

There will also be food vendors, pony rides, clowns, educational booths and will be located at a beautiful large working horse ranch in the rolling hills of East Texas. The environment will be like a state fair or outdoor carnival centered around a rodeo.

We have chosen the name "Kidodeo!" for the event and now need YOU to go crazy coming up with some creative designs to brand the heck out of this coined term! We want people all over Texas to think "it's a rodeo for families and kids and it helps kids, too!"

The logo needs to feel really FUN, kid/family-friendly and Texas/Western.

OUR TARGET AUDIENCE IS:

Moms! Moms! Moms! They can drag Dad, the kids, grandparents and whole families along, but we are really appealing to MOM to think "that would be a very fun event for us to go to next Saturday..."

Type 1 usually strikes children from birth to age 20, so the audience would be women in childbearing years (20 - 35). Keep in mind that it needs to have a strong appeal to children and dads, too, so that everyone will want to come.

WE LIKE THESE EXAMPLES:

We're going for a look you can see in this video-- "Woody's Roundup" by Riders in the Sky, from the movie Toy Story 2. Stylized, kitchy kids' westerns from the '50's

http://www.youtube.com/watch?v=Dv-faHqmi...

WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:

* The word Kidodeo! (with exclamation mark)

these are the only letters we want on the logo-- everything else is color, graphics, and design

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