LET ME TELL YOU ABOUT US:
FitFeud, A competitive wellness platform needs a new logo. FitFeud allows friends, family and coworkers to set up free weight loss and wellness competition and compete for $$, respect or just plain old health. (think biggest loser, but online)
At launch FitFeud will be a web based app, but will quickly move to being an iphone, facebook, etc. app.
The focus of FitFeud is on Competition; and using it as a motivational factor for a healthier lifestyle. If you want hugs, we recommend Richard Simmons; FitFeud is a virtual kick in the ass.
HERE IS WHAT WE NEED:
Logo used primarily online, but must be transferable to print. (.AI and .eps)
OUR TARGET AUDIENCE IS:
Joe has always been competitive and interested in sports, competing in sports in high school and even in intra-mural college sports. Today, this competitive nature manifests itself in the form of fantasy sports, following local and professional sports online and in other media.
Joe has been frustrated with the state of his body/weight and knows he needs to make a change. Joe realizes that he needs help to successfully lose weight. Joe needs external motivation, in the form of accountability to others and competition.
Joe is a leader, at least in his social circle. Joe is the guy that usually hosts Super Bowl parties, organizes weekend trips with the guys, and is the commissioner of his fantasy league.
WE LIKE THESE DESIGNS:
Run with it.
No pink, purple, or pastels.
Fit and Feud should be be distinguishable.
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