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Business Info

Business Name

Kellogg Design Club (as part of Northwestern's Kellogg School of Management)

What do you do?

Our club's mission is to educate and inspire Kellogg students to apply design-thinking to business challenges in order to develop creative new solutions.

We are dedicated to providing professional development opportunities for students who seek to apply design-thinking in their careers.

What is the exact name you would like in your logo?

Kellogg Design Club

Target Audience

What is your industry?

Design, Business, Consulting

Describe the target audience for your logo

Age: 25-35 year old business school students interested in the design field

Sex: Both males and females

Location: Chicago, IL (although student body is very diverse with 30% of students from international locations)

Education: Kellogg is one of the top 5 business schools in the US. The students who attend this school are ambitious and looking for ways to make impact on the world. They are looking for inspiration. And the Kellogg Design Club is one of the avenues in which they can get access to new, inspirational ideas.

What are the top 3 things you would like to communicate through your logo?

1. We're a professional club, but we're not the typical "straight-laced" business school club. We're smart, but we don't take ourselves too seriously. We're people you'd want to friends with and work with.

2. We have a fresh approach to looking at ways of solving business problems. We appreciate human-centered design. We strive to understand human emotions and how they impact the business world.

3. We're an inclusive club. Anyone is welcome to join. We appreciate diversity and international perspectives.

Style and Concept

What logo styles do you like (text only, image only, text and image, etc.)?

We are open to both TEXT ONLY or TEXT + IMAGE logos.

We like our logo design to emphasize the following attributes:
SIMPLICITY
SOPHISTICATION
INCLUSIVENESS (roundness)

What colors do you want to see in your logo?

We're open to any color combinations. Currently, our colors are white, light blue and dark blue (see attachment), but we are not tied to just those colors.

What colors do you NOT want to see in your logo?

We aren't against any colors. We will stay open-minded to new ideas and inspirational looks.

Where will your logo be used (print, website, etc.)?

We will be using our logo on our website, brochures/flyers, posters, and thank you cards.

Do you have other info or links you want to share?

The attached files are simply provided as reference of existing logo materials, but new designs do not need to mirror these styles. We open to new interpretations and designs.

Materials

Contract
Files

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