• Award$1200
  • Entries324
  • Creatives116



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Creative Brief

Who are you?

National Heritage Academies

Charter School Management Company
K-8 education (no cost public charter schools)

What do you need?

Looking for an icon that would be placed on the left hand side of our company name. Require some sort of human (student) element

Pantone: 294,3425,376,172, Can use any combination but with minimal 3435.

Use only the above refernced colors.

Who Is Your Audience?

Varied: Parents (mostly urban and lower income) who want a better life for their children, good teachers that we wish to attract and hire, and school boards (urban community leaders that seek to make a difference)


We Like These Examples

Print, website, school uniforms, outdoor school signs, billboards.

We Absolutely Must Have

Looking for an icon/logo to be used with our company name. We have done some testing and believe a logo featuring students raising their hands is a good way to represent our mission "Challenging each child to achieve".
Attached is a directional logo that tested well with our audience. Although, the children's hands reaching for the stars resonated well with our parents and teachers on an emotional level we feel it looks a bit "alien" and could use further refinement.



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