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Tell us what you need

What is the exact name you would like in your logo?

Berry's juice & smoothies

What is your industry?

Food and Beverage

What are the top 3 things you would like to communicate through your logo?

juiciness
fun
personification

What logo styles do you like (image + text, image only, text only, etc.)

I prefer originally altered text with "juice & smoothies" footer. These are some logos i like:
good font http://logopond.com/gallery/detail/64618

nice minimalism http://logopond.com/gallery/detail/13290...

excellen personification http://logopond.com/gallery/detail/15928...

great combination of nature and text http://logopond.com/gallery/detail/15265...

original combination of two values http://logopond.com/gallery/detail/14806...

nicely altered text http://logopond.com/gallery/detail/13301...

good "liquid" effect http://logopond.com/gallery/detail/11460...

great work with negative space http://logopond.com/gallery/detail/60959

great dynamics http://logopond.com/gallery/detail/81769 (how about fruit being converted to juice?)

Do you have any other info or links you want to share?

Id like my marketing to communicate idea of personified fruit (berry?) being killed for juice in some funny way (mixer, with "x" eyes), so that it is little bit shocking (memorable) and funny. These are good examples: http://psycho-12.deviantart.com/favourit...
However I dont want logo to be completely childish and funny, it must fit to bussiness clientele as well. Great would be some kind of dynamics - flying fruit thru mixer, some scared, some happy, one killed in glass formed in "y" letter, etc.

Materials

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