The Johnston Law Group
What is the exact name you would like in your logo?
What is your industry?
Law - Litigation
Describe the target audience for your logo
I represent individuals who probably have never hired a lawyer before. They have found me either through a web search or because a friend told them about me. They are in unfamiliar territory and want somebody that they can trust to fight the insurance companies on their behalf. They are generally blue collar and reside in the Chicago area, but may be professional too (including other lawyers and judges). They are drawn to clean, contemporary looking websites like facebook, and appreciate the new web 2.0 visual aesthetic.
What are the top 3 things you would like to communicate through your logo?
That my firm is ready to fully leverage cutting edge technology and techniques to maximize their results; that my firm is worthy of their trust; that my firm is dependable.
Style and Concept
What logo styles do you like (text only, image only, text and image, etc.)?
Text and Image. Many lawyer logos make use of the scales of justice in one way or another. I am open to this, and feel that the J and the L or maybe the T in 'Johnston Law' could be incorporated into this somehow. Text only could work, too.
What colors do you want to see in your logo?
Dark colors such as darker maroon, navy blue, dark red and/or dark gold. Other colors associated with prestige are good, but I do not want anything too bright or that would not look good in black and white.
What colors do you NOT want to see in your logo?
I dont want metallic effects, shadows, marble affects, flashes of light, Ivy, or anything gimmicky - I would like a clean logo that will look good in relative isolation.
Where will your logo be used (print, website, etc.)?
This logo will be for my website, letterhead and business cards. I may later have a second logo that will be derived from this one with just the letters J and L.
Do you have other info or links you want to share?
I would like it to be in color, but high contrast, so that it could be reproduced in black only for an all-white background. I favor clean design over intricacy. Any fonts should be either "classic" like Garamond or very professional modern fonts like helvetica. I am a young lawyer, and I want it to come across to any savvy web-users that I am forward-looking in my embrace of technology.
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