LET ME TELL YOU ABOUT US:
JobInterview911.com is an internet based company providing up-to-date info, tips, tools, resources and support via video, audio, the printed word, group and one on one services to individuals who want to improve their job interview skills so they get the job offer they really want. Immediate assistance offered in a fun, modern and easy to digest way.
HERE IS WHAT WE NEED:
Logo with colors and image that will establish the brand and provide clear identity. Down the road will also need header for blog site, powerpoint slides design, etc. Logo will be used online, on DVD, audio cds, books, business cards, in downloadable PDFs and in other commercial printing applications. Will need both color and black and white versions in low and high print quality.
Since will be doing lots of social networking applications prefer logo where domain is legible and visible even when embedded in videos, in powerpoint slides, in small size, etc.
OUR TARGET AUDIENCE IS:
Men and women, mostly college educated. Two primary groups, first group successful and upwardly mobile individuals wanting better job than one they have now who are looking for every edge and advantage in a competitive job market, second group are middle managers, individual professionals and other corporate refugees who have been downsized out of corporate america who are struggling to get hired again. First group are all adult ages. Second group are primarily 40 and older but some are younger. Via social networking applications may also attract third group of recent college grads, foreign candidates, etc.
Want to convey fun but professional (not stodgy) image. Also convey up-to-date and immediate (911 after all) help available. Confidence, fun, hope and optimism should be emotions felt subtly.
WE LIKE THESE DESIGNS:
Personal preference for simple and clean. Beyond that, no constraints. Believe in unleashing designers' creativity and skill. Given our target audience and our future anticipated usages please give me your professional recommendations on what will work in the long term in multiple formats and applications and also appeal to market with the subliminal power of great design. If you think I should go a different way completely with this logo than requested, tell me and I will consider too.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
New to this so not sure how to answer, but please don't make it look like a typical "coaching" logo. Sorry can't be clearer on what that is, but hope that it's like porno, - can't define, but can recognize when see it :-)
Please submit your best ideas and I will provide feedback on each design.
Can't wait to see what you have for me!
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