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Business Info
Business Name
J M COHEN ASSOCIATES
What do you do?
I am an I/O psychologist. My services include: one-on-one coaching of executive to help them be-all-they-can- be (executive coaching); facilitating teamwork (collaborative team-building); helping employees deal with conflict; screening execs using a battery of tests (psych assessment); design more effective organization structures and faciltating organizational change.
What is the exact name you would like in your logo?
J M Cohen Associates
Target Audience
What is your industry?
Consulting
Describe the target audience for your logo
Most CEO's and heads of HR at Fortune 100 companies, but I also consult to small companies, not-for-profits and the government.
What are the top 3 things you would like to communicate through your logo?
Authority (seasoned and knowledgable)
Authentic (deliver what I commit to,on time and within budget)
Reliable (what you see is what you get)
Style and Concept
What logo styles do you like (text only, image only, text and image, etc.)?
Clean and authoritative. It could be symbolic (abstract persons), but I want something sturdy, stable and easy to remember. It should include both text and an image.
What colors do you want to see in your logo?
I've tended toward browns and dark blues in the past. Nothing neon or super bright. Senior execs are my audience.
What colors do you NOT want to see in your logo?
not daglow or gaudy.
Where will your logo be used (print, website, etc.)?
Both online (website) and print (business cards and stationery)
Do you have other info or links you want to share?
Keep it simple and memorable. Reflect the business I'm in and the services I provide.
Materials
Contract
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